The Stay-at-Home Mom's Guide to Making Money from Home, Revised by Liz Folger

Author:Liz Folger [Folger, Liz]
Language: eng
Format: epub
ISBN: 978-0-307-80471-6
Publisher: The Crown Publishing Group
Published: 2012-11-07T05:00:00+00:00

Marketing

VICTORIA HAS tried several different ways to advertise her business. She runs an ad in a local business paper and lists her name in the yellow pages. This past year she sent out a direct mailing of postcards to 400 people, which cost her about $600. Her target market was small businesses. She ended up getting one client out of it. “But the one client I got, I billed more than what I spent on the whole mailing.”

About four years ago, Victoria helped start a local business association. One of the things it does is publish a quarterly newsletter. Victoria has a column in the newsletter where she gives tax tips. “I think it’s great promotion, and I did get new clients from it.” Victoria caters mostly to small business—family businesses, sole proprietorships, and partnerships in small corporations owned by one or two people.

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